Snickerwoodles Explained...Our Take on the American Snickerdoodle

Few cookies are as instantly recognisable, or as comforting, as the humble Snickerdoodle. With its soft centre, crackled top, slightly tangy flavour and signature coating of cinnamon sugar, it’s a classic American bake that has stood the test of time.

We’ve taken everything people love about a traditional Snickerdoodle and given it our own artisan spin and called it a Snickerwoodle! It's the same but done in that signature Wicked Cookies style, hence the W in SnickerWoodle! Our Snickerwoodles are available in Classic Snickerdoodle and/or Vegan and Gluten Free Snickerdoodle versions. 

But...Exactly What Is a Snickerdoodle?

A Snickerdoodle is a soft, chewy cookie rolled in cinnamon sugar before baking. What sets it apart from a standard sugar cookie is its slightly tangy flavour and distinctive texture, thanks to the use of cream of tartar.

The result? A cookie that’s:

• Soft and pillowy in the middle
• Lightly crisp on the outside
• Warmly spiced with cinnamon sugar
• Comforting, nostalgic, and seriously moreish

It’s simple, but when done well, it’s hard to beat. A lot of people say they taste a bit like a cinnamon Churro!

The Rise of Modern Snickerdoodles

While the traditional recipe remains a favourite, Snickerdoodles have evolved over time. Today, you’ll find a wide range of variations to suit different diets and preferences, including:

Vegan Snickerdoodles

Made without butter or eggs, our vegan snickerdoodles swap in plant based alternatives while still aiming to keep that soft, chewy texture, tangy flavour and cinnamon sugar coating.

Gluten-Free Snickerdoodles

For those avoiding gluten, our gluten-free snickerdoodles use gluten free oat flour to help recreate the classic structure and bite.

These variations open the door for more people to enjoy the flavour of a Snickerdoodle, but they can also change the texture and richness slightly.

Meet the Snickerwoodle: Our Signature Snickerdoodle

Our Snickerwoodle is our take on the classic Snickerdoodle cookie, made for those who want the full, indulgent experience.

We focus on what makes a Snickerdoodle truly shine:

• A soft, chewy centre
• Slightly crisp, golden edges
• A generous coating of cinnamon sugar
• That slightly tangy, salty flavour
• A rich, buttery flavour that melts in your mouth

Each Snickerwoodle is baked in small batches to ensure consistency, freshness, and that perfect texture every time.

Why Snickerdoodles Are So Popular

There’s a reason the snickerdoodle has stuck around for generations. It hits a rare balance between simplicity and indulgence.

People love snickerdoodles because they deliver a familiar, nostalgic flavour whilst not being overly complicated or heavy. They work perfectly with tea or coffee and every bite feels like a comforting, everyday treat.

Whether you’re discovering them for the first time or revisiting an old favourite, Snickerdoodles have a way of keeping you coming back.

Classic vs Modern: Which Snickerdoodle Is Right for You?

It really comes down to what you’re looking for:

If you want the traditional experience, a buttery, classic Snickerdoodle (like our Snickerwoodle) is hard to beat.

If you have dietary requirements, vegan or gluten-free versions offer a great alternative. If you’re a cookie enthusiast… you’ll probably want to try all of them!

Try the Snickerwoodle for Yourself

If you’re searching for the perfect Snickerdoodle cookie, our Snickerwoodle is a great place to start. It captures everything people love about this iconic bake - soft texture, cinnamon sugar coating, and rich flavour, while delivering a fresh, artisan quality.